Elk Grove Promenade Shopping Mall Update

May 2nd, 2007 categories: Elk Grove, Real Estate

Last night at Elk Grove City Hall, the Developer, General Growth presented Elk Grove Promenade to those residents attending. For those who were unable to attend…here is what you missed.

Macy’s is one of the key stores in the Open-air Promenade Mall along with Barnes & Noble and Cinemark Theaters. Other “major” stores will be announced later as soon as General Growth secures contracts with the remaining stores. The Elk Grove Promenade will be 1.1 million square feet on 107 acres. There will be 120 stores besides the 3–4 “major” stores.

The drawing above is a sketch of the Elk Grove Promenade handed out by the Developers last night. Click on upper photo to get a larger view. The main entrance will be off Bilby Rd (which will connect to highway 5) and Promenade Parkway.

Areas in green are the “major” stores
Areas in blue are big box (very bad term to use here in Elk Grove
Areas in brown are restaurants
Area in red is theater (largest red area)
Area in red is food court (smaller red areas)

Upper end stores were discussed but the demographics of the area, according to the General Growth, does not warrant upper-end stores.

The developer’s staff stated several times in the presentation there will be “continuous overhang for shade and rain protection.” However, the handout that was given to each attendee, states “partial coverings.”

The Promenade will have a street running through the center (hence the name-Promenade) of the Promenade Mall with limited diagonal parking. It became apparent in the presentation that this is a prerequisite of store owners. There is ample parking on the exterior sides of the stores.

The outer portion of the Elk Grove Promenade Shopping Mall will have a circular drive to bypass the interior driving area known as the Promenade which runs in the center.

After General Growth’s 3 point presentation, cards from the audience with their questions were addressed. Here are a few of the questions and answers:

Will there be misters – not at first but possibly later
Additional Parking with 4^th “major” store added later – deck parking will be added later when needed.
Safety & Teenage cruising – General Growth has security measures in hand and this won’t be an issue
Why Palm Trees & not local trees – Stores don’t want their store fronts hidden by trees & Palms serve that need
Why pick this modern design vs more to Elk Grove look – there is no continuous look for Elk Grove and this look will bring Elk Grove into the future with its modern design
Has Developer questioned past Open-air shopping malls to find out what they would change in their malls – NEVER ADDRESSED
Is Target one of the other stores coming and if so, why? – Macy’s likes Target and those that shop at Macys also shop at Target
What type of Restaurants will there be? – Some that will be their second time here and some new ones that are exciting from souther CA, Bay Area and out of the area
Will there be music – yes, through out the mall and when you enter
Will it be pedestrian & bike friendly – yes

Four Elk Grove citizen focus groups (consisting of 20–25 people in each group) have been meeting with the Developer during this process to come up with what Elk Grove wants and needs in a shopping mall. These focus groups consisted of two groups who were Elk Grove residents living in Elk Grove 5 years or more as well as two groups of new comers to Elk Grove.

There were many items not discussed during the presentation by the Developer which I found on General Growth’s website.

All of the City Council members at one time or another made an appearance to listen to the presentation by General Growth Developer.

General Growth will be presenting the Elk Grove Promenade to the Elk Grove Planning Commission on May 21, 2007 and if approved plan to open the Elk Grove Promenade by October 8, 2007.

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